There are many payment processors to choose from. The key is selecting the right payment processor
to afford you the best price and proper match. To do this, you want to first understand your risk to the
payment processor. Because most payment processors require a personal guarantee from the owner of
a small company, your personal credit is one of the factors that will determine the relative risk of your
merchant account. Additionally, a card present account will typically be seen as less
risk than a card not present account.
Next, we compare, the common items that determine the overall
risk of a merchant processing account.
Attribute Lower Risk Higher Risk Comments
Processing Method Card Present Card Not Present Card present transactions represent less risk to the merchant processor
Average Ticket < $100 > $1,000 Larger tickets tend to be more prone to chargebacks
Processing limit <$25,000/mo > $50,000/mo Greater processing volumes must be underwritten more carefully
Forward liability 0 days > 30 days Delays between transaction and product delivery lead to buyer remorse Guarantor’s credit credit score
> 700 credit score < 650 Personal credit very important in evaluating small business merchant acct.
Age of business Bus. > 5 years old New business New businesses much more likely to go out of business
Capital Cash Reserves Little or no reserves Chargebacks may deplete your cash on hand
Product/service Easy to explain Innovative bus. plan New bus. plan may be difficult for underwriter to grasp
Sales tactics passive aggressive Out bound telemarketing are among the most aggressive sales tactics
All else being equal, a riskier merchant account can expect to pay higher fees. Additionally, you should
expect the approval process to take longer and plan your application process accordingly.
Contact Merchant Zoom today and we’ll consult with you on your best options.
Headquartered in Pinole California, MerchantZoom, Inc. was founded by Wally Arakozie. Previously employed by one of the largest merchant processing companies here in California for nearly a decade. Since the company’s beginnings MerchantZoom, has grown into a reputable national merchant provider. Along with delivering state of the art technology and competitive rates, MerchantZoom, thrives on personalized local customer service and support. In order for your business to ZOOM!
759 Appian Way Ste 1A Pinole, CA 94564
Content Release Date May 1, 2017 – MerchantZoom Inc.
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