Dual Pricing Program
Eliminate Up to 100% of Your Credit Card Processing Fees!
The Dual Pricing Program enables you to offset or eliminate your credit card processing fees. It is a method to incentivize customers to make purchases with cash by giving them a discount every time they do.
Customers who pay using a credit card or a debit card are charged a service fee disclosed as a line item on their receipts. Our program allows this to occur following the guidelines of Visa, Mastercard, and all other card networks.
How Do I implement This System Into My Business?
MerchantZoom makes it easy to implement a Dual Pricing program into your business. We will provide all the signage necessary for you to inform/disclose to your customers that all transactions now carry a processing fee. The point of sales terminals that MerchantZoom provides come pre-programmed to charge the processing fee to all customers! Except for those who make purchases with cash. Your retail prices become the price that gets charged to cash customers- a fantastic way to speed up your cash flow.
Benefits of the Dual Pricing Program:
Increase Profits
Keep Your Prices Competitive
Seamless Transactions
Superior Customer Service
Incentivize Cash Purchases
Potentially Thousands of Dollars in Savings
State of the art technology
Will Customers Push Back?
You are asking the right questions! Some of your customers, at first, may not be familiar with such a program. Nevertheless, they have been assessed fees for using their credit card or debit cards frequently, so the concept isn't new for them.
It’s a model that consumers already know!
Consider these scenarios:
10 cents per gallon. Americans spend an extra $300 per year for the ability to swipe at the pump.
$4.35 average cost for the consumers to access their own money.
All national, state, and local governments including the DMV, post offices, schools, courts, and the IRS charge a convenience fee of 2% to 6%.
All major cell phone carriers ask for a convenience fee to pay with a credit card over the phone.
Is the Dual Pricing Program a Good Fit for Your Business?
Business types that most benefit from the Dual Pricing Program are:
Automotive Repairs
Event/Ticket Processor
Takeout/Delivery Services
Daycare Centers
Hair Salons/Nail Salons
Professional Services
Auto Dealers
Dry Cleaning Services
Medical Services
Municipalities
Convenience Stores
Luxury Services
Traditional Credit Card Processing Versus the Dual Pricing Program
This is an example of the kind of savings you can get when you switch to the Dual Pricing Program and move away from traditional credit card processing.
Traditional Processing
Transactions Dollar Amount:
$100,000.00
Processing Fees:
$3,500.00
Other Fees:
$100.00
Total Cost: $3,600/month
Yearly Cost: $43,200.00
Dual Pricing Program
Transactions Dollar Amount:
$100,000.00
Processing Fees:
$0
Other Fees
$99.99 Software Fee
Total Savings: $3,600/month
Yearly Savings: $43,200.00
How Does It Work?
The Dual Pricing Program allows unlimited credit/signature debit card transactions volume for a monthly flat fee.
01
A small customer service fee is assessed on all customer transactions.
02
This fee is applied to each sale made on your processing terminal.
03
The fee is eliminated if the customer pays with cash or an in-store gift card.
Each service fee collected goes towards that month's credit card processing fees.
How are customers made aware of the program?
MerchantZoom will help you stay fully compliant by providing the signage and verbiage necessary to implement this type of program with complete transparency.
Awareness Methods
Add terms and conditions to your website.
Notification at checkout.
Notification in bills and contracts.
Verbal notification on sales over the phone.
Signage is posted at the point of sale.
Signage is posted at each entrance.
What’s My Monthly Investment
Level 1
If your monthly processing volume is below $5,000, your monthly flat fee is only $39.99
Level 2
If you process between $5,000 to $10,000, then your monthly flat fee is $49.99
Level 3
If you are processing $10,000 or more per month, your flat monthly fee is
$99.99
Imagine All You’ll Be Able To Do With the Extra Revenue!
Let’s get the wheels in motion and start saving thousands of dollars each year.
Most Frequent Questions and Answers About The Dual Pricing Program
The Dual Pricing Program is a way for business owners to reduce part of their merchant services fees without having to increase their retail pricing. It is a system where you establish a service fee for all customers while providing a discount to those customers who pay with cash.